The FIDM Blog The Latest News from FIDM en-US Thu, 31 Oct 2013 15:44:19 -0700 Fashion Design Alumna Designing New Women's Line (Interview) We recently caught up with Alumna Kanjana "Cake" Carlos, who is designing a new women's ready-to-wear line from her San Francisco base. Tell us a bit about your line. Kajan... <p> <a class="asset-img-link" href="" style="display: inline;"><img alt="Cake" border="0" class="asset asset-image at-xid-6a00d834555dcb69e2019b0083b32c970c image-full" src="" title="Cake" /></a></p> <p>We recently caught up with Alumna Kanjana &quot;Cake&quot; Carlos, who is designing a new women&#39;s ready-to-wear line from her San Francisco base. <br /><br /><strong>Tell us a bit about your line</strong>. <a href="" target="_blank">Kajan Cake</a> was founded in 2013, with the focus on beauty that is timeless, accented with the unique. Classic lines with an edgy style, designed around the modern woman, inspired by the silhouettes and shapes found in the architecture, the mountains, and even the overlapping of shadows in the San Francisco Bay Area.<br /><br /><strong>How did FIDM help prepare you for your career?</strong> The <a href="" target="_blank">Fashion Design</a> Program helped build the foundation for the technical skills that I needed to create my collection; but more importantly it was the knowledge and support of the teachers and staff that helped instill in me the confidence and determination to undertake the enormous life altering task of starting my own label.<br /><br /><strong>How do you like being a designer in San Francisco?</strong> I don&#39;t like working as a San Francisco Bay Area designer, I love it. I love that I am surrounded by the mixing of cultures and ideas that inspires my creativity to be free and borderless. From the weather, to the architecture and to the food, I feel that I am enriched by the experiences and energy, which gives me the inspiration in my designs.</p> Alumni Designer Fashion Featured San Francisco Victoria Thu, 31 Oct 2013 15:44:19 -0700 Fashion Design Alumna and Koesch Designer Featured in Q&A Rediff has a Q&A with Fashion Design Alumna Kresha Bajaj of the brand Koecsh. "I started sketching at a very young age and instead of going to the garden and... <p> <a class="asset-img-link" href="" style="display: inline;"><img alt="Koesch" border="0" class="asset asset-image at-xid-6a00d834555dcb69e2019b0082f791970b image-full" src="" title="Koesch" /></a><br /><br /></p> <p><a href="" target="_blank">Rediff</a> has a Q&amp;A with <a href="" target="_blank">Fashion Design</a> Alumna Kresha Bajaj of the brand <a href="" target="_blank">Koecsh</a>. </p> <p>&quot;<em>I started sketching at a very young age and instead of going to the garden and playing with my friends I would sit in my father’s fashion shop with the designers and learn how to sketch. I just kept practicing. Right after I graduated from high school, I did my IB (International Baccalaureate), I went straight into a fashion school and I studied design and marketing and tried to excel at the sketching and technical part of it. For seven years I learnt every single aspect of fashion: the marketing, the business, pattern cutting, patterning, sewing, threading every single thing.</em></p> <p><em>I wanted to understand every single stage of fashion designing. I did not want anyone telling me that this is not possible or you cannot make a pattern like this so you cannot do it. I never wanted to be dependent on anyone.&#0160;So, I just studied fashion from head to toe</em>.&quot;</p> Alumni Designer Fashion Victoria Thu, 31 Oct 2013 14:02:47 -0700 Alumna's Jewelry Line Sold at Famed Royal Hawaiian Hotel Alumna Keito Hirakawa's jewelry line, Swimming With The Birds, is selling well at the famed Royal Hawaiian Hotel. "My business is currently located in Japan, but thanks to technology I... <p> <a class="asset-img-link" href="" style="display: inline;"><img alt="Jewelry" border="0" class="asset asset-image at-xid-6a00d834555dcb69e2019b007fdde8970c image-full" src="" title="Jewelry" /></a><br /><br /></p> <p>Alumna Keito Hirakawa&#39;s jewelry line, Swimming With The Birds, is selling well at the famed Royal Hawaiian Hotel. &quot;My business is currently located in Japan, but thanks to technology I can communicate and do business with clients overseas as well,&quot; explains the 2012 <a href="" target="_blank">Jewelry Design </a>Graduate. </p> <p>&quot;Growing up by the ocean my entire life, the things and lifestyle I find at the beach are my biggest inspirations. However, because I travel and move quite often, versatility is very important to me. So I strive to create jewels that make you feel beautiful, empowered and comfortable wherever you are.&quot;</p> <p>Follow <a href="" target="_blank">Swimming With the Birds on Instagram </a>where they share behind-the-scenes photos and inspiration.</p> <p>&#0160;</p> Accessories Alumni Designer Jewelry Design Victoria Thu, 31 Oct 2013 14:02:02 -0700 Trendwatch: Luxury Designers Do Bridal With the U.S. market for wedding gowns hitting $7.7 billion a year, high-end designers like Oscar de la Renta are expanding into an area that was previously limited to bridal... <p> <a class="asset-img-link" href="" style="display: inline;"><img alt="Runaway-bride copy" border="0" class="asset asset-image at-xid-6a00d834555dcb69e2019b007974b6970c image-full" src="" title="Runaway-bride copy" /></a><br /><br /></p> <p>With the U.S. market for wedding gowns hitting $7.7 billion a year, high-end designers like Oscar de la Renta are expanding into an area that was previously limited to bridal specialists like Vera Wang. The market driven trend began about 20 years ago, according to <a href="" target="_self">Business of Fashion</a>, when &quot;prominent society women started turning to their designer friends to make their gowns.&quot; Carolyn Bessette&#39;s choice of Narcisco Rodriguez for her wedding to John Kennedy, Jr. is cited as a prime example. The move away from the &quot;Cinderella&quot; gown lets each woman &quot;express who she is while not wearing a gown that wears her,&quot; summarizes Caroline Burstein of Browns Brides in London. In a twist on the trend, bridal designer FIDM Alumna <a href="" target="_self">Monique Lhuillier</a> successfully made the move into ready-to-wear, after building the brand in bridal.</p> Alumni Fashion Helene Monique Lhuillier Trends Trendwatch Helene Siegel Wed, 30 Oct 2013 15:01:01 -0700 FIDM Merchandise Marketing Student Karlee Edwards Attends Conference and Interns for Nasty Gal Name: Karlee Edwards FIDM Major: Merchandise Marketing Tell us about yourself: I am currently Nasty Gal's non-apparel buying intern. I will be graduating this December with my A.A. Degree. Tell... <p> <a class="asset-img-link" href="" style="display: inline;"><img alt="Karlee Edwards" border="0" class="asset asset-image at-xid-6a00d834555dcb69e2019b0079bb7b970d image-full" src="" title="Karlee Edwards" /></a></p> <p><a class="asset-img-link" href="" style="display: inline;"></a><strong>Name:</strong> Karlee Edwards</p> <p><strong>FIDM Major:</strong> <a href="" target="_self">Merchandise Marketing</a></p> <p><strong>Tell us about yourself:</strong> I am currently <a href="" target="_self">Nasty Gal</a>&#39;s non-apparel buying intern. I will be graduating this December with my A.A. Degree.</p> <p><strong>Tell us about the <a href="" target="_self"> conference</a> you attended in Chicago recently:</strong> I attended the <a href=""></a> conference as a member of the Premiere Marketing Group at FIDM. At the conference I met multiple CEOs of established, as well as up-and-coming companies. I got to hear about their transformations into the digital world and keeping close relationships with their consumers. The CEO of Walgreens shared how even pharmacies need to evolve with the digital world. This was an important conference to attend, because now I feel as though I am one step ahead of many others, knowing some of these secrets the large corporate companies shared about their success.&#0160;</p> <p><strong>How did you hear about FIDM?</strong> I heard about FIDM through a high school friend of mine who was already attending. She advised me to come in and check it out. Once I found out about &quot;buying&quot;&#0160;as a career, I knew the school was for me.&#0160;</p> <p><strong>How did you get your internship in buying at Nasty Gal?</strong>&#0160;My resume was passed onto the recruiter of Nasty Gal. I then went in for an interview and got the position. I currently assist in a variety of tasks in the buying process, and I love every part of it!&#0160;</p> <p><strong>How did you choose your major?</strong> I chose Merchandise Marketing as my major because it combines math—yes, I like math—with marketing.&#0160;</p> <p><strong>What is your favorite class so far?</strong>&#0160;My Professional Practices class with instructor Nino Surdo was a favorite because it got me into &quot;career mode&quot; versus &quot;job mode.&quot; It was so useful and current! An equally favorite class was my Merchandise Buying course with Elyse King. I learned so many formulas and useful tricks to help me excel in the work force.&#0160;</p> <p><strong>What are your career goals and how is FIDM helping you get there?</strong> My ultimate career goal is to be a Senior Buyer. FIDM is helping me in providing me with current applicable traits that give me enough edge to get my foot in the door. Although I&#39;m young, I have many resources to drive me to the top.&#0160;</p> <p><strong>What advice do you have for something thinking about attending FIDM?</strong>&#0160;I would say BE READY! It&#39;s nothing like what you might expect—in the most amazing way. Be ready to move quickly and get ready for a career, because you can get it if you want it! And most importantly, enjoy it. Make connections and friends—they help! ;)&#0160;</p> Event Merch Marketing Students Fashion Editor Wed, 30 Oct 2013 14:41:37 -0700 Student Spotlight: Brie Harris, Visual Communications Major What are your career goals now that you are close to graduating from the A.A. Visual Communications Program at FIDM? Visual Communications is such a broad major and there are... <p> <a class="asset-img-link" href="" style="display: inline;"><img alt="Brie" border="0" class="asset asset-image at-xid-6a00d834555dcb69e2019b00778e90970b image-full" src="" title="Brie" /></a><strong><br /></strong></p> <div><strong>What are your career goals now that you are close to graduating from the A.A. Visual Communications Program at FIDM?</strong></div> <div><em>Visual Communications is such a broad major and there are many career options within this degree. We not only learn how to make window sets visually appealing but we also gain a vast knowledge of entertainment and fashion PR, publications, and fashion styling.&#0160;</em><em>My future plans are heading towards the fashion PR direction because I feel that&#39;s the best fit for me and the lifestyle I envision for myself.&#0160;</em></div> <div><em><br /></em></div> <div><strong>Do you want to work for a major PR firm?</strong></div> <div><em>I would prefer to focus all of my efforts on a specific designer and work for their PR office. I don&#39;t want to work for a major PR firm and be handling multiple projects with different designers because I feel it takes away from the spark of being engulfed by one designer and their design aesthetic. Carolina Herrera and Alice and Olivia are my top two choices and I would love to work for their public relations office.&#0160;</em></div> <div> <br /><br /><strong>Will you be able to apply what you learned at FIDM into your career?</strong></div> <div><strong>&#0160;</strong><em style="font-size: 14px;">Yes, absolutely. I took advantage of a lot of opportunities that were presented to me at FIDM and I got very heavily involved. Working for Student Activities on campus and being Fashion Director of the FIDM MODE™, being involved with the Student Veterans Club, Student Council and Phi Theta Kappa in addition to the connections I made in my classes with my fellow peers and professors has really shaped me to who I am today and it has given me a clearer choice of what I want to do for the rest of my life.&#0160;</em></div> <div><em style="font-size: 14px;"><br /></em></div> <div> <div>Pictured: Brie with FIDM Advisory Board Member and Project Runway judge Tim Gunn.&#0160;</div> </div> Student Spotlight Students Vis Comm Mariya Dondonyan Wed, 30 Oct 2013 12:17:59 -0700 From the Intern's Desk: 3 Must Read College Magazines You've been reading fashion magazines and studying publications created and designed by real-world professionals using their powerful resources and expensive equipment. But have you taken a look at student run... <p> <a class="asset-img-link" href="" style="display: inline;"><img alt="Mode" border="0" class="asset asset-image at-xid-6a00d834555dcb69e2019b0068a6c8970d image-full" src="" title="Mode" /></a></p> <p>You&#39;ve been reading fashion magazines and studying publications created and designed by real-world professionals using their powerful resources and expensive equipment. But have you taken a look at student run college publications? Students from all over the world are presented with a limited budget, limited amount of resources, and a limited amount of time (if you add their school-work, other jobs/internships and personal lives.) All they have is their intellectual imagination and their progressing talent and look at what beautiful works of art they have created.</p> <p>1. <a href="" target="_blank">The FIDM MODE™</a></p> <p>The first publication I want to present is the <em>FIDM MODE™</em>. Of course, I have a biased opinion having been the prior Editor-in-Chief, but the <em>FIDM MODE™</em> really is a remarkable publication, designed by FIDM Students for FIDM Students. All majors are essential in making&#0160;<em>FIDM MODE™</em> possible. Check out our Promo <a href="" target="_blank">here</a>.</p> <p>2. <a href="" target="_blank">Sweet Spoon</a></p> <p><em>Sweet Spoon </em>is a publication designed by the students at the London College of Communication.&#0160;Sweet Spoon Magazine is a women&#39;s lifestyle baking magazine that aims to inspire and bring together women who embrace sweetness and take joy in incorporating baking into their lifestyle. This April issue is made as an MA Publishing Project at London College of Communication and the behind-the-scenes video is available <a href="" target="_blank">here</a>.</p> <p>3. <a href="" target="_blank">180 Magazine</a></p> <p>Students from across&#0160;The Academy of Art University&#0160;collaborate to create this publication--180 Magazine--which covers fashion, art, photography and culture at the local, national and global level. The Academy of Art students release the debut of their publication at the Mercedes-Benz Fashion Week at the Lincoln Center while their fellow designer peers prepare to show their collection on the runway.&#0160; </p> From the Intern Desk Mariya Dondonyan Wed, 30 Oct 2013 11:46:50 -0700 FIDM Student Katherine Aguilar Wins Ray Greenly Scholarship and Attends Conference in Chicago Name: Katherine Aguilar FIDM Major: Business Management Tell us a little about yourself: I'm 21 years old. Originally from Connecticut, I moved to Los Angeles three years ago to attend... <p> <a class="asset-img-link" href="" style="display: inline;"><img alt="Katherine Aguilar" border="0" class="asset asset-image at-xid-6a00d834555dcb69e2019b00707b93970c image-full" src="" title="Katherine Aguilar" /></a><br /><strong></strong></p> <p><strong>Name: </strong><a href="" target="_self">Katherine Aguilar</a></p> <div> <p><strong>FIDM Major: </strong><a href="" target="_self">Business Management</a></p> <p><strong>Tell us a little about yourself: </strong>I&#39;m 21 years old. Originally from Connecticut, I moved to Los Angeles three years ago to attend FIDM and receive my A.A .degree in <a href="" target="_self">Merchandise Marketing</a>. I&#39;m now earning my B.S. degree at FIDM in Business Management.</p> <p><strong>Tell us about the Ray Greenly Scholarship you won:&#0160;</strong>I was one of 26 students nationwide who had been chosen to receive a Spring 2013 <a href="" target="_self">Ray M. Greenly Scholarship</a> on behalf of the NRF Foundation. I was awarded based on high academic achievement, well-written essays, an outstanding recommendation, and passion for retail. I was extremely elated when I discovered that I won. I felt extremely impressed with what I was able to accomplish.</p> <p><strong>Tell us about your experience at the <a href="" target="_self"> conference in Chicago</a>:&#0160;</strong>It was amazing. The conference reminded me why I got into the retail industry in the first place. Meeting such inspirational CEOs such as Mindy Grossman (HSNi) and Matt Shay (NRF), as well many other directors, made me realize that everyone has a different path and that you’re not going to go in the direction you plan out for yourself, but you have to get yourself out there and take risks. I learned about many up and coming companies, what to expect in the digital aspect of the industry, and many marketing techniques. More than 4,000 people attended this conference and it was important to attend because it was an awesome networking opportunity.</p> <p><strong>How did you hear about FIDM?&#0160;</strong>I heard about FIDM through online research. I was originally looking for a fashion merchandising program because I wanted to be a buyer. Once I visited the school I knew it was fit for me. I am so fortunate that I chose FIDM’s Merchandise Marketing program because I came to realize I want to go down the marketing route and I wouldn’t have been able to get the same courses at another school. </p> <p><strong>How did you choose your major?</strong> I originally wanted to become a buyer. As I transitioned to the marketing side of the business I realized I wanted a more formal background in business management so I decided to finish my bachelor’s degree at FIDM in Business Management.</p> <p><strong>What are your career goals?&#0160;</strong>I want to go in the marketing/e-commerce route once I finish at FIDM. FIDM is helping me get there by providing me with plenty of networking opportunities and all skills obtained in the classroom can be used in the real world.&#0160;</p> <p><strong>What advice do you have for someone thinking about going to FIDM?&#0160;</strong>Take advantage of all opportunities FIDM offers. Use your time wisely, not just in each class but in your overall FIDM experience. Before you know it, your time in school will be up and you will be in the real world. You don’t want to look back and regret missing out on anything that could have helped you out in your future career. </p> <p><strong>Anything else?</strong> Network with your teachers, advisors, and fellow classmates. They will be the people working in the same industry as you.</p> </div> Business Management Interview Merch Marketing Students Fashion Editor Tue, 29 Oct 2013 17:14:01 -0700 Just Accepted VisComm Professional Designation Student Has Plans To Work in Entertainment Industry Name: Luna Esther-Sakura Kim Age: 22 Hometown: Buena Park, CA Major: Visual Communications, Professional Designation Campus: Orange County Admissions Advisor: Sheryl Lewin Tell us a bit about yourself: I have... <p> <a class="asset-img-link" href="" style="display: inline;"><img alt="Luna Kim" border="0" class="asset asset-image at-xid-6a00d834555dcb69e2019b00707201970c image-full" src="" title="Luna Kim" /></a><br /><strong></strong></p> <p><strong>Name: </strong>Luna Esther-Sakura Kim</p> <p><strong>Age: </strong>22<br /> <br /> <strong>Hometown: </strong>Buena Park, CA<br /> <br /> <strong>Major: </strong><a href="" target="_self">Visual Communications, Professional Designation</a><br /> <br /> <strong>Campus: </strong>Orange County<br /> <br /> <strong>Admissions Advisor</strong>: Sheryl Lewin<br /> <br /> <strong>Tell us a bit about yourself</strong>:&#0160;I have a BA in Linguistics and Anthropology. My passions are toward anime, manga, cosplay, music, games, and crafting. I do not talk much, but if you share my passions I will be glad to talk about them.&#0160;</p> <p>My personal blog is: <a href="" target="_self"></a>. Visit and check out all the fun things that I post from time to time.<br /> <br /> <strong>What are your proudest accomplishments so far?</strong>&#0160;My proudest accomplishments so far are busting through a 4-year university with a double major and making the impossible possible.<br /> <br /> <strong>What made FIDM right for you? </strong>Personally,&#0160;I am a kinesthetic learner, which means that I acquire knowledge and skills through using my hands rather than sitting in a class listening to lectures or watching the professors give lectures. I am hoping that FIDM is the school where I will be able to make use of my jack-of-all-trades skills. I have written an extensive experience of my first step into FIDM <a href="" target="_self">here</a>.<br /> <br /> <strong>Describe your entrance project</strong>: My entrance project consisted of all the things that I can relate back to growing up. For my <a href="" target="_self">first project</a>, I&#0160;utilized a circle, square, and triangle to make a chair that was targeted toward children and young adults. As for the <a href="" target="_self">second part</a> of the entrance project,&#0160;I made a 3-D model of a window display using classics, music, and winter as the theme. Finally, for the third part of the project, I drew a floor plan and some sketches for an interior retail store where the theme was Paris.<br /> <br /> <strong>What are your career goals?</strong>&#0160;I would love to work in entertainment industry focusing on costumes, props, and sets.<br /> <br /> <strong>What do you expect to learn at FIDM? </strong>I expect to learn the skills that I can apply to the industry as soon as I graduate.</p> Interview Just Accepted Students Transfer Student Vis Comm Fashion Editor Tue, 29 Oct 2013 16:20:15 -0700 ABC Melbourne Reporter Covers FIDM's Modern Love Exhibition Australian Broadcasting Corporation reporter Jo Printz recently blogged about the just-opened exhibition, Modern Love: Fashion Visionaries From The FIDM Museum LA, at Bendigo Art Gallery in Victoria, Australia. On view... <p> <a class="asset-img-link" href="" style="display: inline;"><img alt="Modernlove" border="0" class="asset asset-image at-xid-6a00d834555dcb69e2019b006fc594970c image-full" src="" title="Modernlove" /></a><br /><br /></p> <p>Australian Broadcasting Corporation reporter Jo Printz recently <a href="" target="_blank">blogged</a> about the just-opened exhibition, <em>Modern Love: Fashion Visionaries From The FIDM Museum LA</em>, at <a href="" target="_blank">Bendigo Art Gallery</a> in Victoria, Australia. On view through February 2, 2014, Modern Love features a selection of some of the world&#39;s most influential designers from the past 40 years, from Dior and Thom Browne to Vivienne Westwood and FIDM Alumna Monique Lhuillier. </p> <p>&quot;<em>God knows I’m no fashionista, but I do love good design and visual artistry, and I can appreciate the enormous amount of creativity and hard work that goes into fashion. </em></p> <em></em> <p><em>The latest exhibition at the Bendigo Art Gallery, Modern Love, is not only a visual feast, but it also tells us a lot about our recent history and our ever-evolving culture.</em></p> <p><em>With items from LA’s Fashion Institute of Design and Merchandising Museum, highlighting the post-punk, 1980’s, new millennium and contemporary fashion eras, the exhibition reflects how fashion influences us and vice-versa</em>.&quot;</p> FIDM Museum & Galleries Victoria Tue, 29 Oct 2013 14:12:37 -0700